The new commercial for these hybrids looks as though hundreds of Honda cars are parked in the desert and they rhythmically shine their headlights to create shapes and animations. The animations go from a smiley face to hearts to the new symbol for the Insight hybrid.
Much like the viral “electric sheep” commercial that circulated around the Internet, however, nobody is really sure if these Honda cars in the ad are real and electronically linked together or if it is simply computer animation. Regardless of if it is real or not, the commercial is certainly attention-grabbing and serves its purpose of making people talk about it. Once people talk about the ad, they start talking about the product in the ad, which is the Honda Insight in this case.
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